image:”. This cover has been designed using assets from

Individuals play an important role in the transition to a circular economy. We introduce circular citizenship behaviours. That is, circular citizenship behaviours acknowledge that for a circular economy, we do not only need consumers, but active citizens that co-design a more circular society through behaviours such as advocating for more circularity, protesting, and creating new circular structures in society. The CircEUlar project partner UG has addressed this topic in several events.

On the 7th of June at the Dutch Academic Network on Circular Economy meeting, the role of individuals and circular consumption behaviours were discussed in different talks and workshops. The UG team together with others organised “Stronger Together: How to join forces in circularizing society”. In the session it was discussed that a transition to a circular economy requires a transformation of society and its structures.

From 20th – 23rd of June, the International Conference on Environmental Psychology takes place in Denmark. There, the UG team will discuss circular consumption behaviours and introduce circular citizenship behaviours in a symposium about the circular economy.

This talk will be followed by a study about circular consumption practices as well as circular citizenship behaviours. The UG team will examine the influence of values, beliefs, and norms on behaviours such as refusing car ownership, sharing tools and appliances with neighbours, or advocating for more circularity towards friends and family. These findings will lay the base for following larger-scale investigations of circular consumption and citizenship behaviours and factors influencing them.

By University of Groningen